Music Business Diploma - Subject Overview
- General Requirements
- Subject Overview
Have you ever wanted to work in the music industry?
Are you a band that wants to take charge of your career instead of wait for other people to make money from you?
Have you ever wanted to be an artist manager, promoter or wanted to start your own business?
SAE London’s new Music Business Diploma is the key to a well rounded music business education and a career in this exciting industry.
At the end of the course students will have a complete portfolio showing examples of their work including flyers, press kits, press clippings, statistics from live shows, tour and marketing plans for the artist and a business plan for a potential new business venture and a in depth understanding of the music/ entertainment business
SAE’s Music Business Diploma covers the following topics:
The Music Industry:
During this module students will learn the history of the music industry, basic business structure of the music business including the various job roles. Students will also learn about the current challenges faced by all members of the music business and how current and future trends and technology will change the face of this industry.
Marketing/Publicity/Promotion:
Students will learn not only the traditional ways to promote and market music but will also create new ways to gain exposure for an artist or product. Students will also learn how to develop an artist or music product.
New Media for the Music Business:
Today it is essential to understand all aspects of the media industry. Students will not only learn about the music industry but about other media industries and how they relate to the music industry. Students will be able to create websites, promotional/marketing materials and audio and video files.
Making Money in the Music Business:
Students will learn how artists currently make money in the industry through music sales, publishing, live performances, licensing and merchandising. Students will also focus on current changes in the industry and how this will affect how artists and music business professionals make money as well as learning how to continue to have successful and profitable careers in the future.
Business and Legal Aspects:
This will include legal aspects including copyrights, contracts and various other legal aspects related to this industry. This will also cover the different types of businesses within the music industry as well as how to start your own business.
International Accounting Practices:
This module will give students an complete overview of various accounting practices, EBTA accounts, GAP accounting, with holding tax and understanding various tax structures, understanding a balance sheet and cash flow accounting.
Major Project:
In this module students will embark on a year long practical project which will enable them to put into practice all that is learned during the course. Students will be required to work with an unsigned original artist implementing what is learned throughout their course. In essence the students will be the managers, publicists, marketing executives, publishers, web designers, etc., of their artist with the goal of raising the awareness (and sales) of the artist over this year long course.
To see some of the acts the students are currently working with please visit the atists’ myspace pages: